YouTube stars are celebrities who have made themselves nowadays – people who have gained an audience by creating video content geared towards teaching, entertainment, review and wonderful online.
Most small screen celebrities are doing what they do just to do, and to scratch the itch to create things and stand in front of an audience.
Earning money may not be the reason for starting a YouTube channel, but profit opportunities are pleasantly surprised once you realize their number.
- Who makes the most money on YouTube?
- Who will watch your YouTube channel?
- How to make money on youtube
- How to “sell” without disturbing your audience
- Are you ready to invest your YouTube channel?
- Who makes the most money on YouTube?
According to Forbes, these were the top ten channels on YouTube from June 2017 to June 2018
- Ryan World, $ 22 million (22.4 million subscribers)
- Jake Paul, $ 21.5 million (19.7 million subscribers)
- Perfect dude, 20 million (47.1 million subscribers)
- DanTDM, $ 18.5 million (22.3 million subscribers)
- Jeffrey Starr, $ 18 million (16.5 million subscribers)
- Markleber, $ 17.5 million (24.5 million subscribers)
- VanossGaming, $ 17 million (24.9 million subscribers)
- Jacksepticeye, 16 million (23 million subscribers)
- PewDiePie, $ 15.5 million (102 million subscribers)
- Logan Paul, $ 14.5 million (19.9 million subscribers)
This list may leave you with lots of questions about how these YouTube stars earn their fortunes. Let’s explore some of these questions.
Does the company pay for uploading videos to YouTube?
YouTube creators are not paid for the videos they upload. In order to start making money on YouTube, you must enable monetization in your YouTube account settings.
From there, you have options to join the YouTube Partner Program or insert your videos on YouTube Premium.
How to earn money from YouTube?
There are a few junk food from the Forbes menu, where we put the millions of dollars we have earned and earners aside.
First, YouTube channels can be monetized even if they don’t have millions of subscribers.
Your earning potential is not determined solely by the number of subscribers and the views that you have.
But also depending on the level of engagement you create, where you meet it, and the revenue channels you explore.
This does not mean that the number of subscribers is not important – check out our tips to get more subscribers on YouTube.
Second, this top 10 list might give you the impression that millions of dollars earned come directly from YouTube. In fact, each of these channels has its own line of goods. They found these channels and built their fans first, before launching their own goods.
If making money on YouTube in your marketing plan, the first step is the same for everyone: have a clear understanding of your target audience.
Who will watch your YouTube channel?
Building your audience puts you in an excellent position to monetize your content in several ways. But you will only be able to take full advantage of your opportunities if you understand your audience’s structure.
For many YouTube users looking to monetize, the more specialized your channel is, the better it will be to work with brands looking to target specific audiences (more on that later).
You’ll want to pay close attention to:
- Gender of your audience, to see if it moves to a particular group.
- The age range for most of your audience falls.
- Location – countries or cities – where your videos are viewed.
- Public engagement for your audience, or “watch time.”
With these demographics available, you will have a better understanding of your audience and be able to work better with brands. All demographic statistics can be pulled from your YouTube analytics, but to compare your own channel with others with an attempt like Social Blade.
By doing this, we can start talking about the different ways your YouTube channel can earn money.
Your audience may open up the potential for your YouTube channel to gain, as is often the case with Instagram influencers or bloggers, but creating multiple revenue streams, through side traffic or companies, helps you earn money.
Fortunately, there are several ways to accomplish this:
- Become a YouTube partner and earn money from advertising.
- Selling products or goods
- Crowdfund your next creative project.
- Let your audience support your business through Fan Funding.
- License your content to the media.
- Work with brands as an influencer or affiliate.
Let’s take a deeper look at each of these tables.
1. Join the YouTube Partner Program and earn money from ads
The first revenue stream you’re likely to explore is advertising. Whether you want to make money on YouTube without creating videos or as a creator, joining the YouTube Partner Program and setting up monetization is a vital step. You can apply for monetization once you have reached 1000 subscribers and 4000 watch hours over the past year.
How to enable monetization of income on youtube
Sign in to the YouTube account you want to monetize.
- Click on your account icon in the upper right corner.
- Click YouTube Studio.
- In the left menu, select Other features> Monetization.
- Read and agree to the YouTube Partner Program Terms.
- Create a new AdSense account or connect an existing account to your channel. (You need an AdSense account to get money.)
- Set input monetization preferences.
Once you’re done, return to the dashboard and click the Analytics tab on the right.
From there, you’ll need to choose “Revenue” from the tabs at the top, then scroll down to the “Estimated Monthly Revenue” chart to get an idea of your expected revenue.
How many views do you need to make money?
The number of views you receive is not related to earned revenue. If your video gets thousands of views but no one watches or clicks on your ad, you won’t make any money. This is because of YouTube’s criteria for advertiser billing: the viewer must click or view the ad in full (10, 15 or 30 seconds) in order to get paid.
However, with YouTube Premium, you no longer need to rely on advertisers to create attractive or attractive ads to earn revenue.
YouTube Premium is a paid membership program that allows fans to view and support their favourite creators without ads. For creators, not many changes will be made, as they will be paid for content consumed by non-members on YouTube in addition to the content on YouTube Premium.
Creators are paid for YouTube Premium based on how much members view their content. Consider revenue earned from YouTube Premium as a secondary revenue stream in addition to what you already earn through advertising.
Although it’s easy to set up, earning money by advertising as a YouTube partner is still far from the most profitable revenue stream you can create for yourself.
Why you should look beyond advertising for revenue?
YouTube recently received a backlash because of its decision to be more transparent about advertising on the platform and what qualifies as “advertiser-friendly”. Basically, many creators were afraid, given the nature of their content, to lose advertising revenue that helps support their channel.
YouTube, your content can be excluded from advertising revenue if it includes:
- Sexually-inspired content, including partial nudity and sexual humour
- Violence, including offers of serious injuries and events related to violent extremism
- Inappropriate language, including harassment, profanity, and vulgar language
- Promotion of regulated drugs and substances, including the sale, use and abuse of such substances
- Controversial or sensitive topics and events, including those related to the war, political conflicts, natural disasters, and tragedies, even if graphic images are not displayed
But the fact is that YouTube has written off content that it does not consider an advertiser’s friend since 2012 through an automated process, without warning and without the knowledge of the creator.
Now the situation is actually better, as creators are notified when their content is flagged and can compete whenever they feel a video has been accidentally excluded from the YouTube ad network.
Advertising may be a common way to generate negative income for creators, but the trade-off is that YouTube gets about 45% of advertising revenue.
In short, YouTube users should explore other revenue streams to maintain their creative hobby.
Below, we’ll share how to make money from YouTube without AdSense.
2. Sale of products or goods
There are a lot of products that can be sold that can help you make money through your YouTube channel. Selling merchandise – shirts, coffee mugs, tote bags, snapbacks, you name it – has a benefit beyond revenue.
Merchandise increases your exposure by putting your brand and personality online in the offline world and deepening the relationship between you and your fans because they literally “buy” what you do.
Roman Atwood sells a variety of goods in his store under his Smile More brand.
Selling a branded swag is easier than it might seem at first.
You can order affordable designs tailored to specific products, such as shirts, using independent sites like Fiverr.
When it comes to ordering processing, you can integrate your store with services such as Oberlo or one of the on-demand printing providers who take care of shipping, fulfilment and customer support, allowing you to reap all the benefits of a dropshipping business that requires less effort on your part.
Alternatively, you can share with an existing creative marketing network, such as DFTBA (don’t forget to be great). However, you will compete with other YouTube users and have less control over adding products, offering discounts, incorporating your content and all the benefits that come with owning your e-commerce site.
You can even go a step further by manufacturing and selling your own unique products and supplying your business through your YouTube channel, such as Luxy Hair by selling their own hair extensions through video tutorials on how to hair.
As a YouTube audience that already has an audience, you’ll have two advantages from the start that other store owners are jealous of:
- A content engine that always transfers traffic to your store.
- Trust your audience, which you have gained by regularly serving your brand for free content.
3. Crowdfund your next creative project
When money is all that stands between the idea and its implementation, crowdfunding is a good way to do it.
Whether you need help buying better equipment, hiring representatives or covering other production costs, you can invite your audience and crowdfunding community to participate if your idea is compelling enough.
Many successful creative projects crowdfunding tend to provide a peak of infiltration or “trailer” that motivates people, so consider filming a video explaining your project or presenting what it would be like, like the famous Kickstarter of Kung Fury, a short film praising the 1980s action films.
Popular crowdfunding sites with a proven track record of YouTube user campaigns include:
Kickstarter: One of the most popular crowdfunding sites, ideal for financing great products and creative projects. Make sure you select a funding target that is achievable because you will only achieve it if you already meet the target you set.
Indiegogo: Kickstarter alternative offers more flexible financing options.
4. Let your audience support your business through “Fan Funding”
Similar to crowdfunding for the project, you can also set up Fan Funding flows to get donations from your audience.
As creators, you contribute your voice online without requiring your audience to pay for acceptance. Therefore, if you provide good content, your audience may be tempted to support you continuously.
Many fan funding platforms provide creators with another place for people to discover their content and a way to engage their most loyal fans and reward them for their support.
Wait but why do you create more written content than YouTube videos but a great example of receiving support from the Patreon community.
If you choose a crowdfunding path, be sure to follow best practices.
First, create transparency about how money is spent. This will invest your fanbase in your story or mission, and they will literally buy the value of your content. Second, offer attractive rewards for better pledges.
The more donors feel they are getting something exclusive because they are loyal, the more likely you are to get higher donations and pledges.
Some popular fan financing options include:
YouTube: Super Chat is a feature used when streaming on YouTube.
Lets you create a slanted bowl for viewers to donate whenever and how much they want to contribute. You’ll need to set up your YouTube account to advertise as described above.
Patreon: a membership platform that makes it easy for creators to get paid. Fans can sign up for their favourite creators for $ 1 a month and get exclusive rewards.
Tipeee: Lets you get a mix of one-time and recurring donations
5. License your content to the media
If you come across a viral video that looks appealing – for example, a funny clip featuring your dog – you can license your content for money.
TV news outlets, morning shows, online news sites, and other creators may communicate about the rights to use your videos if they happen.
You can also list your videos in a market, such as Juken Media, where your content will be easier for the right people to find and buy.
When a video of a woman wearing a Chopaka mask appeared, a lot of media was needed.
6. Work with brands as an influencer or affiliate
Effective marketing will be one of the mainstays of advertising in the next decade.
Gary Finchuk: Brands are investing more and more ineffective marketing, where their large advertising budgets are usually spent on influencers who have already won their loyalty.
This creates an enormous opportunity for you as a creator if you can negotiate the right deals.
Brendan Gahan, an influential YouTube marketing expert, recommends setting your static baseline by looking at the number of views your videos normally get and multiplying them by 5 to 15 cents per view (which is about many brands that You want to pay for viewing via YouTube ads).
Depending on your leverage – your demographics, the quality of your content, and how distinguished and profitable your niche – you may be able to negotiate a better deal if the brand is right.
According to Aqer, being influenced by YouTube has become the highest-paid platform for brand partnerships.
But to give you an idea of what you can do, a mid-level influencer on a brand imposes around $ 20 per 1,000 subscribers, or $ 2,000 per 100,000 followers, according to one study.
The key when you participate in brand-sponsored content is to be transparent about it, not to endorse anything you don’t really like or believe in, and to be upfront with your audience about why you do it.
Here are a few of the many influential markets you can add and discover with big and small brands:
- Grapevine Logic: One of the most popular influential markets, you only need 1000 followers to join.
- Famebit: With a wide range of brands you work with, you may find a sponsorship opportunity that you will be proud to be a part of. You need 5,000 followers to join.
- Channel pages: Subscribe with other YouTube users as well as brands.
- Crowdtap: Complete “Tasks” Create small content in exchange for money and other rewards. There is no restriction on how many followers you need to join.
Some influential markets offer you free products, while others are known for having big brands willing to pay more.
Take advantage of the opportunities that best suit your needs.
But position yourself in as many places as possible to ensure maximum visibility for your channel.
Alternatively, you can also become a brand affiliate marketer and generate negative revenue with commissions from every sale you create through your channel. This works especially well if you review products as part of your YouTube channel. Since there is no risk to the end of the brand (pay only when making sales), there is usually a low barrier to start.
Popular affiliate programs include Click Bank (commission from 1% to 75%, depending on what the seller determines) and the Amazon affiliate network.
You can also access brands in your place that run affiliate programs, which are not common in eCommerce.
How to “sell” without disturbing your audience
Many of the above strategies for monetization include product or campaign promotion.
But you want to make sure that your promotions do not compromise the integrity of your content.
“Selling” is a real concern for many creators. But if you never ask, you’ll never get it.
There are a number of “placements” from which you can choose to promote products or campaigns.
Record a call to action in your videos
“If you like this video, press the Like button and subscribe.
Many YouTube users have a call to action along these lines at the end of their videos to increase their viewers.
By suggesting the intended action you want to take, your audience is more likely to do so.
You can adapt this approach to drawing your audience’s attention to an income-generating opportunity.
Add well-timed YouTube cards to your videos
Whether it’s part of your dealings with a brand or you’re promoting your own products, YouTube Cards offer an engaging way to attract the attention of participating viewers.
You can set them to pop up just in time when they’re more convenient and less distracting to increase their impact.
Add links in your video descriptions
Take viewers to your store, Patreon page, Kickstarter campaign, or any other part that focuses on revenue from your online presence by adding links to your video descriptions.
If you’re the video creator who wants to focus on earning revenue as an affiliate marketer, see Unbox Therapy. Unbox Therapy specializes in product reviews and uses affiliate links in his video descriptions to make money via YouTube fans.
The channel is registered as a subsidiary of Amazon. It puts these unique links – which point to the product reviewed on Amazon – in the video description. If the viewer purchases the item by clicking this link.
the affiliate will earn a small percentage of the revenue share paid by Amazon.
If you are creating videos about your own products, and you own or operate a Shopify store, you can motivate new customers to buy your products with X or Y promotions or discounts.
Enhance your offer on other platforms
Share new campaigns or discounts on Twitter, Facebook and any other profiles you own.
The more places your message is, the more likely it is to see it. So it’s always a good idea to follow you off YouTube through social media marketing.
Are you ready to invest your YouTube channel?
What forces most creators to rarely create money. It’s the idea of making something the world enjoys.
Ironically, this puts them in an excellent position to actually make money in a content-obsessed world.
While the hard part of many companies is getting their audience’s attention and maintaining it, YouTube users have discovered this thing.
All that’s left is to be creative – to guide the entrepreneurial drive to explore ideas – how to choose to monetize your passion.